Company History

From the company archives:- 1911 Price List for Samuel White & son

Five generations and counting

Samuel White was a Brewer (Samuel White & Son) at Bellefield Brewery, Winson Green, Birmingham not far from the well known prison. William Reginald Frazier his son was a licensed valuer in the 19th century, when Ansells Brewery was purchasing Hotels and Public Houses - he acquired for Ansells many of the properties within a days ride of Birmingham town centre. William’s son Kenneth Frazier, in 1949, sensing a bargain purchased an Off Licence in Castle Bromwich, Birmingham, when the original purchaser failed to complete - called Ideal Stores. Morris's Wine Stores was the second business to be purchased and the name of this business was taken on as the brand. The business flourished over 40 years expanding to 35 branches and was eventually sold to Vaux Breweries in 1989. However Vaux Breweries did not require the wholesale business supplying many hotels and restaurants, so John Frazier purchased the warehouse and Frazier’s Wine Merchants Ltd. has continued to trade ever since. William Frazier (the 2nd?) joined the company after leaving school in 1991.
The company is now one of the leading wine merchants in the Midlands with two stores serving the local community. One in Tiddington, Stratford on Avon and one in Lapworth, Solihull which is also the local post office. The head office serves both the Private Customers and Wholesale business. Our customers come from all over the world due to sometimes eccentric range we stock and we look forward to serving the local and wider wine buying public for many years (generations) to come..