In 1888 a group of sugar cane farmers got together to form the Bundaberg Distilling Company which has endured the test of time. Today, they still distill using the original process. In 1962, Sam McMahon introduced the Bear as a symbol of warding off the wickedest winter chill.
Bundaberg Rum originated because the local sugar mills had a problem with what to do with the waste molasses after the sugar was extracted (it was heavy, difficult to transport and the costs of converting it to stock feed were rarely worth the effort). Sugar men first began to think of the profits that could be made from distilling. Bundaberg rum was first produced in 1888, production ceased from 1907 to 1914 and from 1936 to 1939 after fires, the second of which caused rum from the factory to spill into the nearby Burnett River.
Matutred to perfection for a smooth and mellow flavour.