From the company archives:- 1911 Price List for Samuel White & son
Five generations and counting
Samuel White was a brewer at Bellefield Brewery, Winson Green, Birmingham, while his son in law, William Reginald Frazier, was a licensed valuer for the local breweries including Ansells, Flowers, and Mitchels and Butlers in the 19th century. In 1949, William’s son Kenneth Frazier, sensing a bargain, bought an off-licence in Castle Bromwich, Birmingham, and called it Ideal Stores. Soon after he bought Morris's Wine Stores too, taking this name for the brand. In 1963 Kenneth’s son, aged 21 John Lewis Reginald Frazier joined the family business. Over the next 40 years the business flourished, expanding to 35 branches before it was eventually sold to Vaux Breweries, in 1989. However, John Frazier kept the wholesale business to supply hotels and restaurants –creating Frazier’s Wine Merchants Ltd. John has continued to trade ever since, with his son, William Jerome Frazier joining the company from school in 1991.
The company is now one of the leading wine merchants in the Midlands, with a Wine warehouse in Shirley, near Solihull. We serve both private customers and wholesale businesses and thanks to our eclectic range of stock our customers come from all over the world.
We’re looking forward to serving the local and wider wine buying public for many years – and generations – to come.