Why buy En Primeur?

22nd Apr 2013

Why buy En Primeur at all?

Time. Time is money. Time is all we have. Vintage wines place a stamp on time. 

Time. The wines of Bordeaux have two very important characteristics. One, they are food wines that need a little love (decanting and serving at the correct temperature with a little time to breathe). Two, they need time to age when the tannins from the oak barrels have softened and the fruit in the wine has sweetened to produce a heady combination.

Time is money. Traditionally the earlier you buy the wines the less you pay.

Time is all we have. Wine gives pleasure. Wine excites the palate and lifts a meal from the great to the sublime. The waiting for the moments to open a bottle, perhaps to see if the vintage is ready, and upon finding the sweet spot and sharing with friends (or not).

Vintage wines place a stamp on time. Place your stamp by starting a cellar today.

Please feel free to call the team about starting a cellar today.

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